Social Media


Global Mama: Sofia Gouveia of Mrs Sofia Gouveia

Family LifePost Category - Family LifeFamily Life - Post Category - That MamaThat Mama

We’re launching a brand new feature here on Sassy Mama Dubai called Global Mamas, celebrating mamas we get to know through social media (isn’t it amazing how we can travel the world these days at the swipe of an iPhone) and getting a few inside tips on the places they call home. We’re very proud to announce our first Global Mama, Sofia Gouveia, the London blogger behind Mrs Sofia Gouveia, marketing extraordinaire and mother to gorgeous little 3 year old fashionista Suri. From afternoon tea to marvellous toy trips to Harrods, she talks about her favourite things to do with her family in the English metropolis below!

Can you tell us a bit about yourself?
My name is Sofia Gouveia and I’m mother to Suri, who’s currently 3 years old. I also run a blog called Mrs Sofia Gouveia.

What city do you live in and how long have you lived there?
London, 4 years and a half.


What do you love most about your city as a mama?
The cultural environment and the energy. London is a city that never stops, there’s always something to do with kids and something new to learn. The opportunities it offers in different levels are not comparable to any other city I know.


What would be your top tips for a family day out for visitors to your city?
One day is never enough in London as there’s so much to do and see. I would say go for a walk in the park, parks here are beautiful. For example, in Hyde Park you can actually see squirrels and swans – kids love it. If your kids love toys, they’ll have a magical day at Harrods in the Toy Kingdom and the Disney store. Try to book a theatre play that suits all the family.

If you like museums, try one that has kids activities, for example the Science Museum in South Kensington has two different kids areas and they usually enjoy it. Sea Life London Aquarium is also a very good option.

And to finish, never leave London without an afternoon tea! There’s plenty of options for a child-friendly high tea like The Wolseley in Mayfair, but if they behave well enough, why not try Fortnum and Mason or the Ritz? and definitely go for a walk by the river, it’s beautiful and in Southbank there’s always street activities that kids also enjoy.


What are your favourite fashion stores for kids wear?
My favourite multi-brand shops are Harrods and Selfridges for sure, then Bonpoint in Sloane Street, Marie-Chantal in any of their locations, Caramel Baby & Child, Elias & Grace in Primrose Hill and for shoes I love Papouelli in Marylebone or Elizabeth Street. Although, I have to admit that I buy most of Suri’s clothes from Portuguese and Spanish brands because they are exactly my style and have the style I like for her.


What are your go-to mama stores for fashion and home?
I would say Selfridges, Harvey Nichols, Massimo Dutti, Zara and Reiss for fashion. For home, Zara Home, The White Company, Selfridges, John Lewis and Heal’s.

What is your favourite holiday destination?
California, just because it’s where I really feel home even though I never lived there.


Have you ever been to Dubai?
It’s on my plans to visit for a while, but for different reasons it keeps being postponed. I’ll probably go next year or the following one. I have a strong curiosity about Dubai, especially after being in contact with so many mums living there. It changed my mind about Dubai in a very positive way and I think it would be a place where I wouldn’t mind living at all.

Describe your parenting style in 3 words.
Relaxed, strict and friendly.


Do you capture your moments through a phone or a camera?
I always use my iPhone (currently using iPhone 6) because it’s something that is always on my pocket or handbag. Though about buying a professional camera many times but my conclusion is always, I would use it at home and in some special events but not on my daily life, I like to capture spontaneous moments and for that my iPhone is the best tool I can have.

more sassy mama

What's New

We're social
Sri Lanka is a favoured destination for so many mamas and families in Dubai. We are devastated by the attacks on this beautiful island and its people- our thoughts and prayers are with them all 💙 #prayforsrilanka via @sassymamasg by @apsi_doodles
Teamwork, confidence, safety, FUN! We love, love love - so many reasons to sign your kids up - read more in the link in bio, mamas! ❤️ 🌊
Motherhood can sometimes feel a bit like this, right?! Chaotic, messy, crazy - exhausting!! But ok, fun too 😉. Disney Channel’s latest original animation series 101 Dalmatian Street explores all the warm and messy complications of domestic life, multiplied by one hundred and one! Catch the new series weekdays at 4pm KSA time, from 1st April – only on Disney Channel, exclusively available on @osn #osn #101DalmatianStreet 
HAPPY UAE MOTHERS DAY, mamas - you got this!!! ❤️🐾🐾
Praying for the people of New Zealand and for tolerance, diversity and love to prevail ❤️ repost @courtneymoorfield #weareone
It’s nearly the weekend!! How about a stroll around downtown Dubai to end the week,mamas? So much gorgeous weather to take advantage of 🦋via @kirsty_and_neve_travels #sassymamadubai
**WIN** 💦 🦞 We’re planning to make waves this summer in super cool Joseph & Alexander swim shorts, the swimwear brand which offers a gorgeous range of patterned shorts made from recycled plastic found floating in the ocean - we love!!! And there's a very cute mini and me collection too (that's Father's Day sorted this year). Want to win a pair? Simply like this post and tag someone you know who loves the ocean and wants to cut back on the use of plastic - too easy! One entry for each person you tag. A winner will be announced via instagram on March 18th, Global Recycling Day. GOOD LUCK! 💦 🦞 
This competition is open to UAE residents and is not sponsored or endorsed by Instagram.
Happy International Women’s Day, mamas! #herestostrongwomen #girlpower

We're social

What we're up to and what inspires us