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That Mama: Myriam Sarfati

That Mama: Myriam Sarfati
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The amazing mama behind organic haven; Kure Beauty & Spa

Myriam’s story is nothing short of incredible. A mama of two wonderful boys and founder of recently launched organic beauty destination Kure Beauty & Spa (check out our review here), her journey from the corporate world to opening Kure was born of a tragedy when her little boy suffered severe burns. His situation was critical and required intense medical intervention and skin grafts followed by 3 years of therapy focusing on regenerating the skin. Myriam says that the most important treatment they found was cure thermal therapy in France near Mont Blanc which involved immersing the skin in water extracted directly from the mountain. The healing results were so impressive that they inspired Myriam’s dedication to open a concept store and spa – and so Kure was born.

Myriam (23)

Can you tell us a little about yourself and your career?
I was born in France and grew up in Mauritania. I went back to study in a business school in France and started my career in the cosmetics industry in Paris. After this experience, I moved to London and worked there in advertising. I then moved to the Middle East where I started Kure Beauty & Spa.

Myriam Sarfati - That Mama

Can you talk us through your career pre and post babies? How did you get back into the swing of things after having children?
Pre-babies, it was long hours in big firms. Post-babies, I wanted to use my experiences to create my own business. I wanted to have flexible hours and started gradually to be able to enjoy quality time with my young kids.

How do you balance work and motherhood?
I organise my day based on the kids’ calendar. Most important things regarding my work are done before my kids come back from school and activities. Then I relax and spend time with them until they go to bed.

Myriam Sarfati - That Mama

How do you save time? What are your organisational tips and tricks?
By being as much organised as possible. All meals for the week are planned on Saturday from lunch boxes to dinner. I always try to select short healthy menus during the week that require no more than 30 minutes of preparation.

Kids activities are usually at school or nearby the house. More complex activities happen on the weekend, when we have more time and can share these moments together with the kids.

Myriam Sarfati - That Mama

Do you have any tips for aspiring “mamapreneurs” and other working mamas in Dubai?
Manage your time very carefully with priorities always making sure you have time to spend with just your kids.

Favourite activity with your kids in Dubai?
Playing basketball and going to the beach.

Myriam Sarfati - That Mama

Favourite kid-friendly restaurants in Dubai?
Eataly and Sumo Bento

Favourite family-friendly holiday spot?
Bali and its landscape. Special mention to the Green school, a school in the middle of the jungle that is giving its students a natural, holistic education in one of the most amazing environments on the planet.

I also like short breaks in Oman, the kids love seeing the dolphins.

Myriam Sarfati - That Mama

Do you have any tips for keeping the romance alive in your relationship?
Don’t fall into a routine and be creative.

Favourite date-night restaurants?
Pai Thai in Madinat Jumeirah, it’s the little Venice of Dubai for me.

What’s the best piece of advice you’ve received as a parent?
Profit of every moment in life.

Myriam Sarfati - That Mama

As a mama I wish I were better at…
Playing football! My two boys always complaining about my level…

My most humbling mama moment was…
After my son recovered from surgery due to severe burns. When I see him every day, I realise how lucky we actually are.

Myriam Sarfati - That Mama

One thing I won’t sacrifice as a mama is…
Laughing and sharing love with my kids every day.

I wake up in the middle of the night thinking about…
If my kids are sleeping well.

Myriam Sarfati - That Mama

Even when my children have families of their own, I’ll still…
Consider them as my little boys.

My favourite moment of the day is…
Breakfast time during the weekend. All the family is together preparing breakfast.

Myriam Sarfati - That Mama

I always feel saner after…

I wish I had more time for…
Travelling around the world.

Myriam (9)

Bedtime is always smoother when…
The kids have been very active during the day and are out of energy!


A huge thank you to Monica Chindalia for the stunning images of Myriam and her boys! 

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