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Your Weekend With Ipanema: Win A Place In An Ipanema Campaign

family photo outdoor

 Show Off and Share Your Fave Dubai Weekend Activities!

Hello, winter, we know you’re just around the corner and we can’t wait to get outdoors for plenty of fab family time in and around Dubai – beaching, picnicking and ditching the A/C for loads of fresh air… yippee! At Sassy Mama, we’re all about adventure and exploration and we love the new ‘Your Weekend With Ipanema’ campaign that gives you and your fam the chance to show off some of your recent weekend exploits and win a place in an Ipanema advertising campaign (because we know that secretly we all want to see our name in lights… and our feet in some seriously cool kicks, right?!).


Need a little Ipanema refresher? Well, how about if we tell you that they’re Brazil’s hottest flip-flop, a fave with celebs including Pink and Halle Berry, mini-fashionistas like Suri Cruise and endorsed by supermodel Gisele Bündchen? Yup, these sandals have sassy written all over them. Frankly if you don’t own a pair then you should (check out their UAE Facebook and Instagram pages for inspo on a huge range of flip-flops, sandals and wedges in every colour and finish… we love).

Family wearing Ipanema

Think you’d totally rock an Ipanema ad campaign and love showing off some of your weekend activities? Well then All you gotta do is get yourself a pair (or five) of Ipanema’s (the best shoes for Dubai’s outdoor season) snap a piccie of you or your gang wearing the sandals while out and about and upload to Facebook or Instagram, tagging @ipanemauaeofficial and hashtagging #YourWeekendWithIpanema . Simple! We rarely need an excuse to shop mamas, let alone to snap billions of piccies of the kiddos around Dubai – and this is one of the best we’ve had yet. Good luck, mamas – or as they say in Brazil, Boa Sorte!

family in dubai

For a list of all Ipanema stores in the UAE visit:

The competition will run from Saturday, 1 October to Tuesday, 1 November, 2016 with the final announcement of the winner by Tuesday, 15 November, 2016.

Brought to you in partnership with Ipanema

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This competition is open to UAE residents and is not sponsored or endorsed by Instagram.
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