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21 Local Fashion Brands To Get Excited About

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On the hunt for some new threads, mamas? So are we – and we’re big on supporting our local artisans, so we’ve found the coolest designers to head to for a spot of wardrobe rehab in the city of gold. And seeing as a spending spree for mama usually means getting the kiddos kitted out, we’ve included a few of our fave finds for the littles too.

For Mama

21 Local Fashion Brands To Get Excited About

AIISHA by Aiisha Ramadan
If you haven’t heard of Aiisha Ramadan before, now’s your time to get stuck in. This fresh haute couture line is one that’s attracted the likes of Nicole Sherzinger and Christina Aguilera; she’s all about elegant style without all the fuss. Her dramatic yet effortlessly simply pieces are an absolute dream without any shortage of sparkle, with a subdued sensuality that’ll have you feeling absolutely slinky. With a number of different lines aside from her keystone AIISHA brand, check out her bridal collection (White by Aiisha) if you know somebody hearing wedding bells and her other fun collaborations.

Available at Studio 8 and FROST Boutique.


21 Local Fashion Brands To Get Excited About

Sometimes we wish we were born in a different decade mamas and even just a quick peek through Maha Abdul Rasheed’s vintage-inspired fashion brand has us dreaming of the 50s. With gorgeous flared dresses complete with sweet bow detailing and even a very old school cherry print, each look is an effortlessly sophisticated and feminine experience.

Bambah, 142 Jumeirah Beach Road, Dubai, (+971)(0) 55 224 1538,

21 Local Fashion Brands To Get Excited About

DAS Collection
Who said modesty and style couldn’t go hand in hand? DAS Collection’s super fresh take on the abaya is certainly a welcome one and we love their mission of female empowerment behind the whole brand. With high quality fabrics, cool patterns and insanely cool structures like their Japanese inspired flowing sleeves or patchwork detailing, there’s too much to say about this awesome brand in just one paragraph. You go, girls.

Available at Saks Fifth Avenue in Bur Juman as well as Symphony in the Dubai Mall. Also available online.

DAS Collection,

21 Local Fashion Brands To Get Excited About

Dee by Dalia
There’s an adorable vintage sensibility to Dee by Dalia’s clothing, whether they’re playing up a 60s skirt with a thoughtful wraparound bow or redefining casual chic with an easy peasy babydoll top. Her absolutely romantic and signature off the shoulder tops are set to be one of our new staples this 2015: race you to it, mamas!

Subject to availability at S*uce and Valleydez’s Dubai locations, with a number of pop-ups throughout the year.

Dee by Dalia,

21 Local Fashion Brands To Get Excited About

Dinz Boutique
Founded by two very Sassy sisters, Dinz Boutique’s line is sweet enough to give you cavities. Using quirky watermelon, smiley face and more ethnic prints, you’ll be able they’ve come up with fun pieces with unexpected splashes of creativity like an unexpected cut out or a pom pom collar. Where Dinz Boutique really shines is with their accessory line, full of fun jewellery and droolworthy clutches…did we mention their limited edition UAE products? Better get saving for the next National Day!

Available online. Prices start at about AED 240.

Dinz Boutique,

21 Local Fashion Brands To Get Excited About

Founded by newcomer to the scene Lilian Afshar, this very Sassy designer has created a line of adorable Perspex clutches perfect for that quirky kick to your outfit. With a number of engraved with her signature gorgeous winged scarab design, she’s recently branched out with a new sophisticated range of marbled birthstone clutches. (Just save us a peridot…)

Available at Mahani in Jumeirah Emirates Towers.


21 Local Fashion Brands To Get Excited About

Lady Fozaza
Shoulder pads are so not 80s anymore, mamas. Internationally renowned designer and stylist Alanoud Badr founded Lady Fozaza in 2011 and since then she’s had celebrities like the Kardashians, Evan Rachel Woods and more favouring her bold blazers. There’s always a pop of unexpected detailing to each of her blazers; a super strong pointed shoulder, sequined sleeves or a splash of geometrics. In any case, with a Fozaza on, everyone will know you mean business.

Available in Bloomingdales, Dubai Mall.

Lady Fozaza,

21 Local Fashion Brands To Get Excited About

Madiyah Al Sharqi
This gorgeous haute couture collection is one that journos everywhere look out for every fashion week and with good reason. Created by Princess Sheikha Madiyah Al Sharqi, daughter of the Ruler of Fujairah, UAE, HH Sheikh Hamad bin Mohammed Al Sharqi, every single one of her sleek, classic designs possesses a royal sensibility that impresses effortlessly. Expect detailing, detailing, detailing mamas, pops of embroidery or sparkle aren’t altogether uncommon.

Available at BySymphony.

Madiyah Al Sharqi,

21 Local Fashion Brands To Get Excited About

One of our personal favourites on the list, Mochi’s run by a super talented designer and every one of her designs buzzes with an infectious creative energy. Each of her vibrant pieces are inspired by the places she’s travelled to around the world with collections like the mirrored and detailed Jaipur, the delicately embroidered Hungary and gorgeous textiles from Thailand. Highlights include her gorgeous dress sets, Jaipur jackets and we’d definitely make space in our drawers for a number of her clutches. And the best thing? They’re all made by local artisans.

Prices start from AED 190. Available online and keep an eye on their Facebook page for their various pop-ups.


21 Local Fashion Brands To Get Excited About

Nathalie Trad
Not afraid to break the mold, mamas? Neither is Parsons trained designer Nathalie Trad and all of her artistic clutches are a lesson in the unexpected, drawing inspiration from the natural world to create impressive accessories that’ll elevate every outfit. Using gorgeous materials like mother of pearl in unexpected ways and no shortage of asymmetry, they’re statement pieces that’ll be sure to get everyone talking.

Available at Bloomingdale’s in The Dubai Mall, Harvey Nichols at the Mall of the Emirates.

Nathalie Trad,

21 Local Fashion Brands To Get Excited About

Neon Edge by Mona Fares
Loved by Sassy Mama favourite, this super vibrant fashion label is grounded firmly in its local Emirati roots. Mona Fares, the internationally trained designer behind all of it, definitely has an eye for colour and brings that to her absolutely outstanding traditional bishts (we’re loving the splashes of neon lace above) as well as her gorgeous handsewn capes and wraps. This is a label that’s all about the layering and of course colour blocking – perfect for the sassier mamas out there.

Priced AED 700+. Available online and via 

Neon Edge,

21 Local Fashion Brands To Get Excited About

Reema Ameer
A girl after our own heart, our Sassiest Mama Reema Ameer (see our interview with her herespent a good 12 years making waves in the publishing industry both abroad and here in Dubai before pursuing her passion for fashion. This mamapreneur creates easy to wear pieces made from gorgeous Indian fabrics, ranging from her smart casual Alexa capes to her super cool sari jumpsuits. In fact, our own Sassy Mama Dani loves her so much she even wore the piece above to meet Sarah Jessica Parker herself and looked just as chic.

To grab your own Reema Ameer original, contact her on (+971)(0)50 870 4832 or

Reema Ameer, Suite 203, API World Tower, Sheikh Zayed Road, Dubai, (+971)(0) 50 870 4832,

21 Local Fashion Brands To Get Excited About

SEEN’s a somewhat established player to the fashion scene, having set up shop in Abu Dhabi in 2011, but it’s made waves at London Fashion Week and Miami Fashion Week since it’s creation. Summed up in two words – billowy casual – the brand’s modest yet head-turning pieces are perfect for a breezy day at a beach club with the kiddos.

Priced AED 600+. Available on

Seen, Suite 903, JBC 2, Building, V Cluster, Jumeirah Lake Towers Area, Dubai,

21 Local Fashion Brands To Get Excited About

Want to switch up your Abaya or Sheila, ladies? SWEETY puts a modern spin on tradition with their beautifully detailed pieces, dressing up the onyx staple with a dash of detailing: splashes of colour, no shortage of embellishing and here and there a cheeky bit of golden lace. With fans like the Royal families on the books, their fans are certainly in great company. We love!

Available at Sunset Mall and Abu Hail Central.


21 Local Fashion Brands To Get Excited About

We’ve had our eye on this fresh and feminine label for a while, so much so that we even made founder Zayan Ghandour one of our That Sassiest Mamas! (Check out her interview here.) This label’s a hit with fashionistas all over the world and it’s because the drama’s definitely in the details; from ultra feminine silhouettes, delicate prints and sleek details, and there’s certainly no shortage of boldness here. If someone could grab me the Cinderella dress, that’d be great thanks…

Prices begin at AED 920. Available online.



For Kids 

21 Local Fashion Brands To Get Excited About

“Give a girl the right shoes and she can conquer the world.” Marilyn Monroe knew exactly what she was talking about and that’s something that Allegro has taken to heart with their amazing range of girls’ shoes. Created locally with only the best Spanish, Italian and Turkish leather, these delicate shoes are exactly the pair your daughter needs to take on the future.

Available at Dubai Babies, Pitter Patter and Poupette A La Plage.

Allegro, (+971)(0) 50 554 3272,

21 Local Fashion Brands To Get Excited About

Now who doesn’t love fashion with a good cause? Made in collaboration with NGOs in Zanzibar and Pakistan, this baby couture line has two collections: the Spice Road in support of Upendo Means Love and the Silk Road for the women of Behbud. All of the lightweight, breezy clothes are a great fit for the intense heat of the golden city and we’re definitely looking to invest in a few for our boys and girls.

Prices begin at AED 100. Available online and through Little Majlis.


21 Local Fashion Brands To Get Excited About

Lil Rocker
Got a little rockstar in the family? This fun kids’ brand is less chains and leather and more neons, patterns and cute graphic tees. We’re particularly loving the boys’ line: bracers, bowties and super funky bomber jackets. That said however, we want the girls’ jumpsuits in every colour please.

Prices begin at AED 85. Available online. 

Lil Rocker,

21 Local Fashion Brands To Get Excited About

Little Farasha
For a spot of mini Middle Eastern glam, turn to Little Farasha’s beautiful baby and child accessories for inspiration. Each piece comprises fashion and function, from their keffiyah dribble bibs for kiddos 4 months and older to keep the mess to a minimum to their thoughtful printed nursing covers, perfect for mamas wanting a little more privacy while breastfeeding and pocket (with a sneaky little pocket for tissues, pacifiers and other bits and bobs).

Prices begin at AED 60. Available online or via

Little Farasha,

21 Local Fashion Brands To Get Excited About

Melime Baby Bee Shop
This kids’ brand is a welcome splash of rustic chic in the littler fashion world, with delicate pastels and florals dominating the general palette. Branching out beyond the usually floaty dresses, you’ll be able to grab sweet onesies and even retro swimwear for the little ones. With clothes for newborns to bigger kids, everything’s made from pures: pure linen, pure cotton, silk and more. After all, your tot only deserves the highest quality.

Prices begin at AED 138. Available on Little Majlis and on Etsy. As the founder is currently in Italy for a couple of months, items will ship from there.

Melime Baby Bee Shop,

21 Local Fashion Brands To Get Excited About

These local fashionistas have created a range of fun clothes for both boys and girls which have us wishing they’d make a few in a slightly bigger size. Their aesthetic is a self-proclaimed modern vintage one and we’re definitely feeling it: expect smart ginghams for boys and sweet old school boleros for girls. With an adorable modern 50s sensibility, they wouldn’t look out of place in an old school soda shop. Great for 2-12 year olds.

Available at Little Majlis.

Pyxipod, (+971)(0) 959 139 9288,, Facebook

Featured image sourced via Pinterest

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