Have you ever had major street-style envy but were too scared to confront the chic stranger in front of you? Have you searched for hours online for something a celeb was wearing but couldn’t find anything similar, let alone the actual piece? Or are you just desperate for inspiration and to discover new fashion?
Well stop all mamas and listen to this! You don’t have to be a frustrated online shopper anymore, an exciting app called ASAP54, dubbed as the “Shazam for fashion” has been launched by Daniela Cecilio and it’s just amazing!!
Users can upload images of anything, from actual looks to inspirational items. Think wallpaper and cushions, a sunset or a yummy lunch, a tear from a magazine or a campaign image from a brand you love. You then select what you are after, such as a dress, top or shoes. Subsequently, the app uses visual recognition technology to search for what you have selected, or suggests a range of products that you can buy with just a click. It claims to be faster and easier than any search engine and we, at Sassy Mama HQ, are certainly obsessed already. You can also see what your friends and style muses are coveting, creating a social fashion community, which sets it apart from other apps that are promising similar concepts, such as The Hunt and Snap Fashion.
What if you are not happy with your reply? Well fear not, there is a team of dedicated stylists on hand to manually search for a new set of results for you. They will collate 5 new options and will email you with their suggestions within 24 hours. What more could you ask for?
ASAP54 offers a format just like Instagram, with a news feed, notification tab and an area where you can explore and discover. Fashion giants such as Net-a-porter and Matches are amongst many retailers that are already on the apps database, and celebs such as Cara Delevingne are reportedly big fans too! They are using the platform to guide their followers through trends and new styles, as well as giving them alternative options to their personal choices. Its inspiring stuff indeed!
Brazilian founder, Daniela Cecilio, said, ‘The idea was born out of my frustration when searching to buy products online. I’m a very visual person and find it hard to describe what I see in words.” So do most of us Daniela, you are not alone, and this app is genius for mamas like us who strive to be fashion forward but are sometimes (ok pretty much always!) too busy to develop our ideas into our personal style. This app will bring out the creative side in you and more often than not you, will be left exploring original fashion paths, rather than sticking to the safe and, well lets admit it, boring style you are used to.
Sound fun? Well it is… And best of all, its free mama’s!! So don’t hold back. Sign up and get discovering. But watch your back ladies, this new craze is kicking off and it wont be long before you are ASAPed yourself.
Louise is a freelance fashion and lifestyle writer, and full time mama to two gorgeous girls. Having worked for over 10 years in fashion, it is certain that her passion lies nuzzled in her cupboards of shoes and handbags! Louise moved to Dubai in 2008 with her husband and worked for multibrand store Boutique 1 before setting up her own label, Lulu Bare.