Founded by French-born Emma Di Rito and Alex Bouvy, the idea for SO CHIC was born two years ago from their shared love of stylish effortless fashion… and, mamas, we are HUGE fans!
Looking for a selection of gorgeous pre-loved pieces? From brands including Hermes, Balenciaga, Christian Louboutin, Givenchy and the ultimate in Parisian chic, Isabel Marant – these guys have it all. They also have brands such as Zadig and Voltaire, Maje and Sandro.
All of the items are hardly-worn, rather than second hand, as many items are pieces that didn’t fit or didn’t suit the original buyer. Everything is in fab condition – and right on our doorstep in Dubai. As the concept has grown in popularity, the quality of the offer has become very desirable and high-end; think Chanel espadrilles, iconic Chloe Susanna boots and Celine bags, all for a fraction of the original price!
What are you waiting for, mama? Head over now!
