Social Media


Ooh La La! Adorable Kids Fashion by Tape à l’oeil

StylePost Category - StyleStyle - Post Category - Style For KidsStyle For Kids

Bonjour, mamas!

We all recognise that the French know a thing or two (or three) about fashion – and really we’d love our petit people to look like they belong on the streets of Paris. Well, guess what, with fabulous fashion brand Tape à l’oeil you can achieve exactly that – and without breaking the bank!

Stylish, beautifully made, comfortable and most importantly totally affordable, the brand creates gorgeous clothing for kids aged 0 – 14 years old, plus shoes and accessories to finish the look.

Tape A Loeil - Scoop Collage1

Sunny Dubai days call for broderie anglaise dresses, beautiful straw hats and faded tees plus gorgeous swimwear, occasion wear and accessories, all available in the scrumptious new collection. And what we really love about this brand is that the clothes are age appropriate, despite being inspired by adult fashion shows and seasonal trends. Tape à l’oeil is all about kids being kids and that gets a huge Sassy Mama thumbs up – because while we want our tots to look the part, we also don’t want them to grow up too fast!


Not only do the Tape à l’oeil team understand fashion for our little ones but their Mall of the Emirates store is totally geared towards making shopping as fun for the kids as it is for mama. With tablets to play games on, a social wall with fun fan pictures, fitting rooms that look like little houses and an experience that focuses as much on a positive store environment as it does on selling their adorable wear, this is exactly how buying for les enfants should be.


With nine stores in the UAE, you can have your kiddos looking cool and chic in no time. Prefer to do everything via your phone? The new MY TAO App will help you stay connected with the brand 24/7 – finding your nearest store, creating wish-lists, sharing pics, and of course, browsing their beautiful catalogue.

Too easy mamas? Mais oui.

Various Locations across
Publish on the social wall with Instagram #tapealoeil


Brought to you in partnership with Tape à l’oeil

more sassy mama

What's New

We're social

We're social

What we're up to and what inspires us