Social Media


GAP: Recycle Your Blues

StylePost Category - StyleStyle
Play & PartyPost Category - Play & PartyPlay & Party - Post Category - Arts & CraftsArts & Crafts

Denim For A Cause

Last year Gap launched a truly innovative ‘out-of-the-box’ campaign called “Recycle Your Blues” in Dubai and Kuwait. Through a denim recycling program, customers were able to donate their old jeans at participating Gap stores in exchange for gift vouchers to purchase a new pair of Gap 1969 jeans – fab! The old denim was collected for ‘recycling’ – being made into awesome works of art, from pieces of furniture to clothing, and more. With 3,300 units collected, the campaign is already a resounding success, continuing to encourage people to recycle and ‘do more’ with their denim through arts and crafts.


When I was asked  to “Do More” with my old denims and create something that best reflects me and my lifestyle – as part of the Sassy Mama team and, and with my 3 kiddos, it was very obvious that I should come up with something for the kids – but what? One of my “couldn’t live without baby essentials” (especially when my kids were younger) was the Boba baby carrier – a rucksack type contraption that snugly fits your baby on your front or back in a really comfy position, leaving your hands free – ideal for traveling, shopping, carrying around the house – anything! So I decided to create a baby carrier made out of my recycled Gap jeans.

Great idea right? But now I needed to get creative and start sewing! Well I’m proud to say that I stitched the entire baby carrier by hand (no sewing machine)! I even created a front pocket on the front and allowed my daughter Sienna to test it out.


Combined with the much anticipated reopening of its Dubai Mall store, Gap will host an in-store event on February 3rd (between 7pm and 9pm), which will reveal and showcase 6 UAE and Kuwaiti based up-and-coming talented artists who have been asked to create individual and unique artworks from the ‘Recycle Your Blues’ collected denim.

Gap is also proud to raise awareness for local charity Al Noor. As a part of this campaign, Gap partners with Al Noor Training Centre for Persons with Disability and donates time for meaningful volunteering. For every one person entering the store on the evening of the event, one hour of the Gap teams’ time will be donated to support this great cause!


So as Gap continues its fantastic ‘Recycle your blues’ campaign, please do stop by the event on February 3rd – and keep looking to ‘do more’ yourself by joining the recycling campaign…

more sassy mama

What's New

We're social
Sri Lanka is a favoured destination for so many mamas and families in Dubai. We are devastated by the attacks on this beautiful island and its people- our thoughts and prayers are with them all 💙 #prayforsrilanka via @sassymamasg by @apsi_doodles
Teamwork, confidence, safety, FUN! We love, love love - so many reasons to sign your kids up - read more in the link in bio, mamas! ❤️ 🌊
Motherhood can sometimes feel a bit like this, right?! Chaotic, messy, crazy - exhausting!! But ok, fun too 😉. Disney Channel’s latest original animation series 101 Dalmatian Street explores all the warm and messy complications of domestic life, multiplied by one hundred and one! Catch the new series weekdays at 4pm KSA time, from 1st April – only on Disney Channel, exclusively available on @osn #osn #101DalmatianStreet 
HAPPY UAE MOTHERS DAY, mamas - you got this!!! ❤️🐾🐾
Praying for the people of New Zealand and for tolerance, diversity and love to prevail ❤️ repost @courtneymoorfield #weareone
It’s nearly the weekend!! How about a stroll around downtown Dubai to end the week,mamas? So much gorgeous weather to take advantage of 🦋via @kirsty_and_neve_travels #sassymamadubai
**WIN** 💦 🦞 We’re planning to make waves this summer in super cool Joseph & Alexander swim shorts, the swimwear brand which offers a gorgeous range of patterned shorts made from recycled plastic found floating in the ocean - we love!!! And there's a very cute mini and me collection too (that's Father's Day sorted this year). Want to win a pair? Simply like this post and tag someone you know who loves the ocean and wants to cut back on the use of plastic - too easy! One entry for each person you tag. A winner will be announced via instagram on March 18th, Global Recycling Day. GOOD LUCK! 💦 🦞 
This competition is open to UAE residents and is not sponsored or endorsed by Instagram.
Happy International Women’s Day, mamas! #herestostrongwomen #girlpower

We're social

What we're up to and what inspires us