Social Media


Teach your kids the gift of giving this Ramadan with Klug Toys!

Klug Toys: birthday gifts for kids
Play & PartyPost Category - Play & PartyPlay & Party - Post Category - PartiesParties

Get your littles to do a good deed this Ramadan!

As Albert Einstein once famously said ‘Play is the greatest form of research’, which is why we have fallen head over heels for the UAE-based toy brand Klug Educational Toys and Play!

Located in The Village Mall on Jumeirah Beach Road (and online for those that prefer shopping from their sofa!), this gem of a store is jam-packed with gorgeous toys to inspire every little one.

Founded by mama Lina Bangash, Klug Educational Toys and Play was inspired by trips to Europe, where she found an abundance of creative, fun, and high quality toys for her son. Bringing the idea back to the UAE, every toy she sources is carefully researched and made from organic or safe materials. Shopping is a breeze too, with staff fully trained and knowledgeable to guide you in the right direction as you shop (music to our ears!).

Klug Toys: Balance Bike Taxi and Cooktop Stove

We’ve had a browse, mamas, and we have our eyes on plenty for our kids! Kids can whizz around on balance bikes, or perhaps mini chefs can play with a wooden stove set and cook up an imaginary feast.

Kid playing magnetic darts

Or maybe you have a budding sportsman at home who wants to play with a (completely safe!) magnetic dart game that can be hung on a wall. Kiddos love something soft and cuddly, and Klug Toys’ plush farm animals are just the thing. They’re made of 100% organic cotton fabric and are hypoallergenic.

Teaching our kids the gift of giving this Ramadan is important, and Klug Toys allows us to do just that! Not only will the brand be donating 10% of every Birthday List purchase to the UAE Red Crescent, but they are also asking their smallest customers to bring an unwanted toy into store in good condition, which the staff will gift wrap and give to the UAE Red Crescent so another child can enjoy it. Perfect.

If your child’s birthday falls in the next few weeks, why not point party attendees to the store for gifts? Klug Educational Toys and Play will donate 10% of every purchase to the UAE Red Crescent to help children in need! We love the idea of spreading the giving and happiness a little further this Ramadan, mamas!

Visit to create your list and send it by email to, or visit the store at The Village Mall, Ground Floor, Shop 18, Jumeirah Beach Road (04 344 7755).

Brought to you in partnership with Klug Toys

more sassy mama

What's New

We're social
Teamwork, confidence, safety, FUN! We love, love love - so many reasons to sign your kids up - read more in the link in bio, mamas! ❤️ 🌊
Motherhood can sometimes feel a bit like this, right?! Chaotic, messy, crazy - exhausting!! But ok, fun too 😉. Disney Channel’s latest original animation series 101 Dalmatian Street explores all the warm and messy complications of domestic life, multiplied by one hundred and one! Catch the new series weekdays at 4pm KSA time, from 1st April – only on Disney Channel, exclusively available on @osn #osn #101DalmatianStreet 
HAPPY UAE MOTHERS DAY, mamas - you got this!!! ❤️🐾🐾
Praying for the people of New Zealand and for tolerance, diversity and love to prevail ❤️ repost @courtneymoorfield #weareone
It’s nearly the weekend!! How about a stroll around downtown Dubai to end the week,mamas? So much gorgeous weather to take advantage of 🦋via @kirsty_and_neve_travels #sassymamadubai
**WIN** 💦 🦞 We’re planning to make waves this summer in super cool Joseph & Alexander swim shorts, the swimwear brand which offers a gorgeous range of patterned shorts made from recycled plastic found floating in the ocean - we love!!! And there's a very cute mini and me collection too (that's Father's Day sorted this year). Want to win a pair? Simply like this post and tag someone you know who loves the ocean and wants to cut back on the use of plastic - too easy! One entry for each person you tag. A winner will be announced via instagram on March 18th, Global Recycling Day. GOOD LUCK! 💦 🦞 
This competition is open to UAE residents and is not sponsored or endorsed by Instagram.
Happy International Women’s Day, mamas! #herestostrongwomen #girlpower
Grab your curious kiddos and check out Wafi’s Science Factory - on now until mid April, including loads of interactive fun and prizes too! Amazing 📷 by mama @mirrymessam

We're social

What we're up to and what inspires us