Social Media


Elli Junior: Big Differences For Small People

elodie details dubai
StylePost Category - StyleStyle - Post Category - For the KidsFor the Kids

Swedish design for your littles

We’re big fans of Sweden. Yes, not only are 2 of our team members from this gorgeous place but so is Ikea, H&M, & Other Stories and all those fab Stig Laarson books too… plus heaps more.

And now there’s another reason to swoon over Sweden – with the introduction of Elli Junior to Dubai, a Swedish design company that creates functional and innovative baby products that live up to their motto of making “big differences for small people“.

These guys believe that the products we use in everyday baby life are more than simple necessities for an easier day. They tell us something about who we are. Their mission? To make those products we use in everyday baby life into stylish accessories – from pacifiers and pacifier clips, to strollers and stroller accessories – gorgeous! Check out their photo shoot with some of Dubai’s beautiful mummy bloggers and their cute little people and see for yourselves, mamas!

elodie details

Hooded towel AED 225

Backpack Mini

Backpack Mini AED 300

Stroller shopper

Stroller shopper AED 215

Diaper bag AED 890

elodie details

Mother Fatima, 2 year old Lilly and baby Luna
Waffle blanket that Fatima is using on her baby girl Luna is AED 350
Gold pacifier that Fatima is using on her baby AED 205
Diaper bag bedouin stories, AED 890
Lilly is wearing the Backpack Mini Powder Pink AED 300

Dina Butti

Dina Butti is using our 100 % leather diaper bag that cost AED 1,490, her son Farris is using the Backpack Mini Graphic Grace

Baby Bib Golden wing and DOT

Baby Bib Golden wing and DOT AED 135

mother Taghred from arabianmum and baby Amelia

Mother Taghred from arabianmum and baby Amelia, 407 baby Amelia with Backpack Mini Powder Pink AED 300

diaper bag DOT

Mother Alexia and baby Aileen, diaper bag DOT AED 890 and matching Backpack Mini DOT AED 300

About the diaper bags

Fashion and function, this is more than just a diaper bag. It is a statement! With the look and feel of a fashionable handbag, we are sure you will use it on all occasions. When caring for your little treasure or when caring for yourself. Either way you will love all the nice features we’ve added:

– Straps that allow it to hang from the handle bars of your stroller
– Smart hidden side pockets designed to keep your baby’s bottle upright at all times
– A soft and padded changing mat included within
- Pockets designated for diapers, wet tissues, keys, mobile phone, makeup, etc…
– Sized to easily hold your laptop
- High quality leather details
- Height 41cm, Width at bottom 35cm, Depth 15cm

About the Backpack Mini

For fashionable toddlers and Pre-School kids on the go. Perfect for those first little picnics, or for carrying important teddy bears to grandma’s house.

But most importantly, your next adventure will be in style! Height 28 cm Width 21 cm Volume 7 L

Includes a seat cushion in thermo material to keep your little one warm while resting.

– Thermo-pocket on the side to keep bottle warm/cold and upright
– Padded and adjustable straps
– Easy-release magnetic locks that keep straps from sliding of small shoulders
– Zip opening from top to bottom for fastest possible access to cookies and other content
– Genuine leather details

About the Hooded Towel

Wrap this adorable hooded towel around your baby after bath time to provide a perfect combination of function and relaxed comfort. Made with high quality absorbent terrycloth on one side and luxuriously soft velour on the other, it embraces you with coziness. Dimensions: 80x80cm

Facebook: ellijuniorgcc
Instagram: ellijuniorgcc

Join the conversation

more sassy mama

What's New

We're social
‘If all the women who have been sexually harassed or assaulted wrote ‘me too’ as a status, we might give people a sense of the magnitude of the problem.’ You’re probably aware of the social media campaign that’s tearing its way around the world - women have encountered harassment in all forms  and suffered in silence for too long. This is the time to confront the belittlement and stand united. For ourselves, for our friends, our sisters, mothers, daughters - for anyone we know who may be suffering. #metoo
Dubai’s latest beachfront destination @lamerdubai opened today and it’s gorgeous! Currently only first phase open (with more to come) but there are already kids playgrounds, restaurants, cafes, activities, in- waster hammocks, space to scoot and loads more plus it’s so pretty! Had such fun exploring- more on stories! 🚣
Friday night feels... #moveoverbeyonce
Our Editor and her fam headed out to the Dubai Desert Conservation Reserve early this morning for an @arabianadventures desert safari - a great way to get that all-important dose of nature and see all sorts of creatures, from camels to sand fish, oryx, gazelles and more in a pristine desert environment, and a yummy picnic brekkie too - perfect for when the weather cools or if you have visitors in town! 🐪🐪🐪🐪
Happy weekend Dubai! What a wonderful city we live in 💕 📷 by the super talented @secretsquirrelfood
Mama and interiors blogger Emilie @stellaandthestars invites us into her gorgeous home and shares her style secrets (that neon heart... 💕) link in bio 🔝and pics by @designk.uae
Today is International Day Of The Girl - a UN created initiative to ensure more opportunity for girls and to increase awareness of gender inequality faced by girls worldwide - including the right to education, nutrition, legal rights, medical care, and protection from discrimination and violence. This day is also about celebrating girls and all that females have achieved. We say a huge YES to that and to empowering girls and promoting gender equality today and everyday 💪🏻 How do you find raising girls in a world which still falls back on gender stereotypes, mamas?

We're social

What we're up to and what inspires us