Social Media


The Style Hawker: Easy (and Au Courant) Summer Looks with the Slogan Tee

StylePost Category - StyleStyle - Post Category - Style For YouStyle For You

The Style Hawker lets you know how to have your say (and be comfy to boot) with one of the year’s hottest trends: the slogan tee

Unless you’ve been living under a rock (or more likely a mountain of life/child admin that sucks up those minutes of the day when you might consider what you actually fancy wearing) you might have noticed that the humble slogan tee has had a major revival this summer.

Since the first indication that we were in the midst of a fashion ‘moment’, when Christian Dior’s ‘We Should All Be Feminists’ tee on the SS/17 catwalk went viral, the slogan tee’s popularity has skyrocketed. On sale since last month, fashionistas don’t even bat an eyelid at Dior’s $900 price tag. Most of us wouldn’t stretch to this, but the underlying message is clear: we are in an age where we want to wear our hearts on our chest.


Slogan tees have been around since the 1960s and 70s when emblazoning a message across your chest was a new form of self-expression that could cover anything from politics to popular culture. In the 1980s the most iconic messages were Frankie Goes to Hollywood’s ‘Relax’, or Katherine Hamnett’s politically driven ‘Choose Life’ that George Michael made famous, while in the 1990s the brand logo took over as the slogan of choice (these have made a comeback, too). However, by the early 21st century we had fallen a little out of love with the slogan t-shirt. Henry Holland kept the ball rolling in the noughties, but with various fashion columnists loudly protesting the death of the slogan tee, it looked like it might be losing its battle.


Fast forward a few years, however, and a comeback is in full swing (we never said fashion wasn’t fickle). Perhaps linked to current political unrest, once again we seem to be wanting to align with ‘messages’ that the world can see. This season the penchant is for the politically-inspired statement with a side of female empowerment, with many designers donating a percentage of sales to the causes they promote.

But there is still room for the quirky phrase, the eternally chic French slogan, and the band tee. Anything goes as long as the statement is something you believe in. And should you (or fashion) decide the slogan t-shirt has exhausted itself, you can feel safe in the knowledge its time will ALWAYS come again, and our kids will be appreciating our ‘retro’  tees in the future.


Plus on a basic level, this is a trend that works perfectly in our perma-summer. Easily throw-on-able, effortlessly current and able to be dressed up or down, you can try teaming with something unexpected in addition to the easy option of denim; a full midi skirt is my preference. Additionally, the donning of a slogan tee will always lend the wearer a touch of the youthful and the ever-so-slightly anarchic, so this is an easy style trick to avoid feeling mumsy without the worry of looking like mutton. Although frankly, mamas, who gives a damn. Put that on a t-shirt. Oh, someone already has.



  1. ‘Give a Damn’ The Deep End Club
  2. ‘Stand Up for Love’ Zara
  3. ‘Fearless Female’ Muthahood
  4. ‘Nevertheless she persisted’ Prabal Gurung
  5. 1972 Topshop

Lead image Via Instagram (@sevenly), Vintage slogan tee images and modern slogan tee images all sourced via Pinterest:

Vintage slogan tees (L-R):

Image #1
Image #2
Image #3
Image #4

Dior slogan tee

Modern slogan tees (L-R):

Image #1
Image #2
Image #3
Image #4

more sassy mama

What's New

We're social
The summer hols are the perfect time for getting a few great snaps of your fam at the city’s prettiest spots! From pastel beach huts at La Mer to soaring skyscrapers in the marina, check out 10 of the best locations in the link in our bio 🔝 📷 @maria.agato
Happy summer mamas - wear those bathing suits with pride ❤️ #unitedinmotherhood
Super mama of 4 Edwina @seashellsonthepalm is keeping cool at @lagunawaterpark this summer. For loads of ideas on how to stay busy and have fun with kids check out our A-Z GUIDE (link in bio...) 🔝 #mydubai
😭🤣 love this @mamadisrupt
Oh for one night of uninterrupted sleep! And an easy bedtime that doesn’t involve 20 different requests for water, food and answers to crazy questions!! How are your summer hols going, mamas?! 💤 via @raisinghowells
Just ❤️this!! #neverfailing #motherhood #raisingtinyhumans via @honestmum
'To all the moms out there, I was playing for you, and I tried...I just feel like telling all the moms, I had such a long struggle to come back and it was really difficult, and honestly I feel like if I can do it, they can do it. I'm just that person, that vessel that's saying 'you can be whatever you want to be'...' well done Serena Williams 💕 #strongmother rg @theglowdotcom

We're social

What we're up to and what inspires us